Hoobastank

Saddlerock Ranch Winery keeps a large picture frame installation standing in the open field. Four musicians stepped inside it and the whole campaign clicked: familiar songs presented through a different frame. The metaphor cost nothing and carried everything.

The winery itself did the rest. Rustic, organic, nothing like the rock venues the band came from. The acoustic record wanted intimacy and the location already had it.

Ten songs rebuilt acoustic, plus new material, with Jesse Charland arriving on bass.

Vintage plates

Warm natural light, earth tones, film-like grain in the processing. The images had to feel like the acoustic versions had always existed next to the electric ones.

The day split across two Malibu locations. The winery gave the public, artistic frames. The band-owned home studio gave the private ones: individual portraits, quieter, closer, matched to the introspection of acoustic performance.

Moving between the two produced a complete portrait of a band in transition, public performers on one side of the day and private artists on the other.