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Product Leader / Editorial Photographer

Matthew Wardenaar

Product leader behind the Apple Store app 4.0. Twenty years shipping mobile products at global scale.

Twenty years behind the camera, with several features and behind the scenes work for Harper’s Bazaar Arabia and Esquire.

Kate Beckinsale, Harper's Bazaar Arabia
300M+
Registered users, Tagged
175+
Countries, Apple Store app 4.0
#1
App in 49 countries, Viddy
20
Years, editorial photography

Selected work

Work people have actually used.

Viddy mobile video app home feed

Head of Product Management · Viddy

Viddy

Video that topped the App Store worldwide.

#1App in 49 countries
View the case study
Dollar Shave Club mobile app and Mel Magazine product mockup

Director of Product Management, Mobile, Retail, Internal Tools & Original Content · Dollar Shave Club

Dollar Shave Club

Subscription commerce at national scale.

3.2MSubscribers
View the case study

A body of work, not a business card.

From Myspace to applied AI, one continuous line through mobile product leadership.

Now

Co-Founder and Chief Operating Officer at CallGrid, 2025 to present. On the side, designing and building Undertone, a macOS app, solo, since 2026.

AppleTuroDollar Shave ClubTaggedViddyMyspace

More of the work.

View all 25 projects

Editorial photography

Celebrity and editorial covers for Harper’s Bazaar Arabia and Esquire Latin America.

About

Product leader and editorial photographer. I ship mobile products at global scale, and I shoot covers and features for Harper’s Bazaar Arabia and Esquire. Two careers, one eye for the work.

More about me