About
Matthew Wardenaar
Product leader and independent content creator. I have spent twenty years shipping mobile products at global scale, and just as long making my own work, from editorial photography to video production.
Selected roles
- Apple Inc.Product Manager, iOS Apps2015–2016
- Tagged Inc.Head of Mobile Product2013–2015
- ViddyHead of Product Management2012–2013
- Dollar Shave ClubDirector of Product Management, Mobile, Retail, Internal Tools & Original Content2018–2019
- MyspaceProduct Lead, Mobile2010–2013
- Turo (formerly RelayRides)Director of Product, Mobile2014
How I work
Start from the customer, not the roadmap.
Every product I have shipped started with a real behavior to serve or a real friction to remove. The roadmap is downstream of that, never the other way around.
Ship to learn.
I would rather put a real release in front of real people and read the result than defend a plan in a deck. Momentum and evidence beat certainty on paper.
Sweat the craft.
The same attention that goes into lighting a portrait goes into a checkout flow. Details are not decoration; they are the product.
- 300M
- Users, Tagged
- 175+
- Countries, Apple Store app 4.0
- #1
- In 49 countries, Viddy
- 20
- Years, independent content
The other twenty years.
An independent creative practice, from editorial photography to video production.
