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Ortho-tech startup · Advisor · 2019
glee

The world’s easiest orthodontist experience.

Healthy smiles at the right price. A marketplace, a mobile dental studio, and AI treatment planning, designed from zero to bring the orthodontist to you.

MarketplaceMobile clinicAI planningUnit economics
Real patient smiles
The problem

Braces are expensive, opaque, and inconvenient.

Traditional orthodontics keeps prices hidden, chairs empty, and simple cases stuck in the same slow, costly pipeline as the hard ones.

No way to compare

Consumers can’t shop orthodontists on price or outcome quality. Every quote is a black box.

Empty chairs

30% average utilization means providers sit idle most of the week while fixed costs keep running.

Simple cases, hard pipeline

Over half of cases are clinically simple, yet they run through the same slow, costly process as complex ones.

The model

A two-sided marketplace where everybody wins.

Consumers

Save money

Compare real providers on real prices, then choose. No dental-office markup, no mystery quotes.

Providers

Make money

Fill empty chairs with pre-qualified demand. Turn idle capacity into booked, profitable cases.

Both sides

Superior outcome

AI treatment plans set the standard up front, so quality is consistent and predictable for everyone.

The showpiece

We bring the studio to you.

A fully fitted mobile dental studio parks at your door. Get scanned and consulted in about 15 minutes, no waiting room required.

Glee mobile dental studio truck, exterior
Inside the Glee mobile studio during a visit
3D intraoral scanner
Chairside digital impression
Panoramic x-ray
Full diagnostic imaging
Dental chair
Real exam, real comfort
15-minute visit
Scan and consult, done
1

Book online

Pick a time and place that works. No referral, no waiting list.

2

The truck comes to you

A fitted studio parks at your home or office at your chosen time.

3

Scan and consult

A 3D scan and a real consult in about 15 minutes. See your plan the same day.

In your pocket

Book it in a few taps.

Find your studio, pick a time, and get your plan. The whole visit, scheduled from your phone in under a minute.

9:41
glee
Hi Sam! Ready to book your visit?
The studio comes to you in about 15 minutes.
Where
4920 Dublin Blvd
Glee mobile studio
4.9 · 320+ scans
ScanConsultPlan
Find a time
1Find your studio
9:41
Pick a time
The truck comes to Dublin, CA
FRI
17
SAT
18
SUN
19
MON
20
9:009:3010:0010:3011:001:00
Confirm 10:00 AM
2Pick a time
9:41
You’re booked!
We’ll text you when the studio is 10 minutes out.
Sat, Jul 18 · 10:00 AM
4920 Dublin Blvd, Dublin
Scan + consult · 15 min
All-in from$1,800
Add to calendar
3You’re all set
9:41
Glee Care
Online now
Hi Sam! You’re all set for Saturday. Any questions before your visit?
Do I need to bring anything?
Nope, just you! The scan takes about 15 minutes.
Does my insurance work?
Message Glee Care...
4Questions? Just chat
Glee clear aligner
Transparent pricing

What should a smile cost?

Pick a case complexity. The price updates. No “starting at,” no surprises.

Glee, all in
Minor crowding, small gaps, or minor relapse.
$1,800
$150/mo · 12 months · $0 down
  • 3D scan and AI treatment plan
  • Every set of clear aligners
  • Remote monitoring check-ins
  • Final retainer included
Traditional ortho
$3,500 to $5,000
Opaque quotes, in-office visits, months of back-and-forth.
You save
about 55% less
than a traditional office, for the same clinical result.

Illustrative figures from the 2019 model. Real quotes shown per provider in-app.

AI treatment planning

Scan today. Plan in seconds.

The scan feeds a treatment-planning engine that maps every tooth’s path. Aligners start in days, not weeks.

Glee scan-to-plan interface showing a 3D dental scan
The Glee flow
Scan todayAI plan in secondsAligners in days
Traditional flow
ImpressionsLab, 2 to 3 weeksFollow-up visitsWeeks later
Days
to first aligners, versus the traditional multi-week wait.
The opportunity

A huge, fast-growing category.

300M
people worldwide who can benefit
25%
category growth, year over year
120
aligner makers globally
16
direct-to-consumer brands in the US
Early traction

It worked.

Glee went live as a real clinic. The first orthodontist providers came aboard and started serving local Tri-Valley communities. A few providers, real patients, real smiles.

Bay Area map with the Dublin studio pinned
Glee Dublin storefront
Orthodontists
Glee Dublin
4920 Dublin Blvd, Unit 200
Dublin, CA 94568
Open 7 days a week, 9 AM to 7 PM
Dentists, orthodontists, remote monitoring
“The world’s easiest orthodontist experience.”
The team

Founded by Anando Sen.

Anando built Glee from the ground up, the marketplace, the mobile studio, and the brand. Matthew advised on product, strategy, and unit economics, drawing on years alongside Anando at Apple and on autonomous-vehicle product at Cyngn.

AS
Anando Sen
Founder
The marketplace, the mobile studio, and clinical operations.
MW
Matthew Wardenaar
Advisor
Product, strategy, and unit economics.

The team that consumerized razors, rides, and robots, pointed at teeth.

Dollar Shave ClubAppleUberAlignTechIntuitive SurgicalUCSF Orthodontics
The story

Honest ending, real proof.

Role
Advisor
to Anando Sen
Year
2019
Outcome
Wound down
Surfaces
Marketplace, mobile clinic, brand
Challenge

Orthodontics was expensive, opaque, and inconvenient, with a category ripe for consumerizing.

Approach

A marketplace, a mobile studio, and AI planning, priced transparently and designed to build trust.

Result

Early traction proved the model, but the round did not come together and Glee wound down.

What it proved

The potential was real. Providers wanted the demand. Consumers wanted the price transparency.

Real patient smiles
... just smile!