All work
an interactive agency.
65 media | matthew | multimedia producer
Multimedia Producer · Marina del Rey · 2008–2010

We’ll create phenomena.

“If you ask us to build you a Website, we’ll create phenomena. Unless, of course, you just want a Website.”

I produced theatrical and gaming campaigns through the last golden years of Flash, owning the schedule and the client relationship from concept to maintenance.

The room I learned in

The shop

65 Media’s own numbers, not mine. This is the agency I trained at, at the peak of the Flash era.

1997
Founded, Marina del Rey
100+
Major projects
50+
Branded games shipped
6.5M
Simpsons Avatar Creator avatars
Award wall
Webby winnerClio silver (Royal Tenenbaums)Key Art winner (Simpsons Movie)Key Art winner (Royal Tenenbaums)Key Art winner (Lemony Snicket’s)LIAA winnerCannes Lion shortlist (Eragon)FWA (Simpsons Movie)FWA (Lemony Snicket’s)FWA (Haunted Mansion)Ad-Tech People’s Choice (Tony Hawk Project 8)
The agency’s client roster
65 Media's client roster: Activision, Logitech, MGM, PBS, DreamWorks, Capcom, EA, AOL, Papa John's, HBO Latin America, Walt Disney Pictures, Focus Features, 20th Century Fox, Universal, Roxy, Sundance Institute, Paramount, Paramount Vantage, Warner Bros., The Muppets, Lionsgate, Miramax, Lionsgate Films, Sierra, South Park, and more
65 media | matthew | land of the lost

Take a journey through time and space.

FWA Site of the Day
July 3, 2009
Land of the Lost theatrical site artwork: a desert canyon opening onto a jungle valley with a volcano and a flying dinosaur, Will Ferrell title lockup baked in
Land of the Lost site environment: a layered jungle temple panorama rebuilt as an explorable Flash set

I produced the theatrical site and web marketing for Universal. The team rebuilt the film’s world as an explorable Flash set, moving through desert, jungle, cave, and volcano environments, and shipped the “Chakker” Flash game alongside it.

Client: Universal PicturesReleased: June 2009FWA Site of the Day
See the full Land of the Lost case study →
65 media | matthew | lopez tonight

I shot the set so we could rebuild it.

For George Lopez’s late-night show I went to the actual Lopez Tonight stage in Burbank and shot reference photos of the set, so the team could recreate it in layered Flash. Same set-recreation playbook as Land of the Lost: go get the reference yourself, then build every plane back up as its own layer.

The Lopez Tonight stage in Burbank: host desk and chairs on a lit riser, band setup at left, and the LOPEZ TONIGHT sign on the backdrop
1 / Desk

The host desk anchored the whole build, so it got shot first and from every angle we would need to fake depth later.

65 media | matthew | iron man 2

Managing a licensor triangle.

SEGA video game promo work in the run-up to the May 2010 release. The job was managing client and internal expectations across a licensor triangle: the Marvel property, the SEGA publisher, and the agency build, all pulling on the same schedule.

Iron Man 2 game promo: an in-game combat screen with Iron Man facing an enemy, above a #1 Media Mayhem banner
Iron Man 2 game promo: Iron Man rocketing toward a towering armored mech over the ocean
65 media | matthew | tweety

The world has gone yellow.

Warner Bros. consumer products work: stewarding an 80-year-old character’s digital presence to WB brand standards.

See the full Tweety case study →
The consumer-facing Tweety site: a floral yellow interface with a photo viewer and downloads widget, in Warner Bros. Tweety brand style
What a producer does

The producer’s desk

01
Concept
Scope the build against the studio’s timeline and budget, then agree what actually ships.
02
Production
Hold the schedule across design, Flash build, and QA while the client sees steady progress.
03
Delivery
Land the launch on the studio’s date, with the marketing site and games live together.
04
Maintenance
Keep the site healthy after launch, folding in the changes a live campaign always asks for.
$100k–$400k+ project budgets4 studio clientsAll phases, concept to maintenance
How things went viral in 2009.
Role: Multimedia ProducerYears: Nov 2008 – Feb 2010Company: 65 Media, Marina del ReyClients: WB, Universal, SEGA, George Lopez
Challenge

A junior producer handed tentpole theatrical campaigns with studio-sized stakes and Flash-era deadlines.

Approach

Own the schedule and the client relationship end to end, from concept through delivery and maintenance; go get the reference yourself, literally, on the Lopez Tonight stage.

Result

An FWA Site of the Day inside the tenure, four studio relationships kept healthy, and the production instincts everything after was built on.

65 Media has since closed. This page is partly a memorial to the Flash-era shop that taught me how production actually works.