An entirely new concept in cybersecurity: software that listens to your data.
Ambitrace traced every interaction with a company's data, learned what normal looked like, and raised a hand the moment something did not. I advised the founder, J. Bailey, and created the content and the UI/UX that made the idea real: the way it explained itself, and the way it looked to use.
what is ambitrace.
Ambitrace installed into a business's cloud and listened. It learned the normal interactions with that company's data, then traced everything that touched it, who, what, when, from where. The pitch was human, not technical: help business owners stay safe by catching suspicious activity while they get on with running the business. A security product that felt less like a wall and more like an attentive ear.
how it works.
what it looked like to use.
I designed the console: the workspace a security or compliance team would live in. A dashboard of what the listeners were seeing, alerts when something looked wrong, and audit tables that traced files and interactions with timestamps, users, and a chain of custody you could stand behind. The hard part of a listening product is making the invisible legible; the console is where that happened.
Data traced
Last 7 daysFile trace
Live| File | User | Endpoint | Traced | |
|---|---|---|---|---|
| aws-cert.pem | unknown | Security | 2 min ago | |
| Sept/Oct_Payable.xls | j.smith | Finance | 1 hour ago | |
| W-2 J.Smith.pdf | a.reyes | HR | 3 hours ago | |
| 2019_Marketing.zip | m.lee | Marketing | 1 day ago |
built for the data that matters most.
The reason to trust a product that watches your data is the standard it holds itself to. Ambitrace was built for regulated industries: HIPAA for health data, SOC 2 for security controls, ITAR/EAR for controlled technical data. Compliance was not a feature bolted on; it was the point.
my part.
I was an advisor to Ambitrace, working with founder J. Bailey. I created the content, how the product explained a genuinely abstract idea, and the UI/UX mockups, the marketing site and the console you have been looking at. My job was to take software that listens to your data and make it something a customer could understand and a team could picture using. The brand mark and guidelines were the company's; the product design and the story were what I brought.
The hardest thing to sell is a product you cannot see working. So we made it visible: the listening, the tracing, the moment it catches something. That was the work.