Fleet telematics the little guys could finally afford.
At Momentum IoT, a venture-backed GPS telematics startup, I led product for a fleet platform built for small businesses priced out of enterprise telematics: web, iOS, and Android, one self-serve platform.
The industry was built for 500-truck fleets.
The incumbents priced telematics for enterprise fleet managers, not owner-operators. A five-truck landscaping operation had nothing built for it, and no way in.
Strip out the nonsense. Keep what a small crew actually needs.
Four product decisions turned enterprise telematics into something a five-truck shop could buy on a Tuesday.
No contracts
Month-to-month, cancel anytime, against an industry standard of multi-year lock-in.
Zero upfront hardware
The Eagle 1 GPS tracker shipped at no device cost, versus a $300–500 norm.
One unified platform
Vehicles, equipment, tools, and crews, tracked in a single product, not four.
~10x cost reduction
Roughly $15 per asset per month, against $150+ enterprise alternatives.
“Building for small-business budgets meant every feature had to justify itself against a cost the customer felt directly.”
The Eagle 1 tracker
Plug-and-play, tool-free, and built to disappear into the workday. No installer, no invoice for the box.
The whole fleet, in a field crew's pocket.
Real-time fleet visibility, job costing, and maintenance scheduling, no IT department required.
The little guys showed up. And they stayed.
From landscaping and construction to oil and gas.
With nothing locking customers in. They kept paying because it worked.
GSMA Mobile IoT Innovator Award and the IoT Evolution Award.
Fort Bend County Sheriff's Department
Launched at the Sheriff's Association of Texas Annual Training Conference, a seed-stage startup winning public-sector fleets against entrenched incumbents.
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There's more where this came from, the roadmap calls, the pricing experiments, the messy middle.