All work
Case study · Relationship intelligence

Relatus: turning your network into a pathway.

AI relationship intelligence platform. As Head of Product for under a year in 2022, I drove the V2 product revision and go-to-market, and introduced Ember, the platform's conversational AI assistant.

Product StrategyGTMiOS LaunchConversational AISeed Stage
Reading a warm introduction drafted by Ember, at a home desk
01 · The idea

Like six degrees of Kevin Bacon, but for your goals.

Connect your network (LinkedIn, contacts, email) and tell Relatus what you are trying to do: raise capital, hire a key role, break into a new field, open a bakery. The Relativity engine unifies your first and second degree connections into a single meta network, scores every contact for relevance to that goal, and reveals the warm intro pathway to the person who can help. Then it helps you make the ask.

Every contact is enriched into a super record through Crunchbase and PitchBook partnerships. At due diligence the platform already held 200 to 300 thousand profiles and 1.7 million entity connections, serving four users: founders raising, fund managers finding LPs, hiring managers sourcing, and anyone seeking expertise.

Founded by Monte Gibbs. Joyce Reitman (previously turnarounds across Mark Cuban's portfolio) joined as CEO.

Your meta-network
Measuring
MKLPTSRTYDWPR
You · founder
Dana · warm intro
Priya Rao · Partner
65%Relevant
2 degrees · warm path to your goal
02 · What I did

Three bets, one product.

01

V2 product revision.

I helped drive the reimagining of a report driven web MVP into a mobile first product: richer rProfiles, one click data integrations, warm intro campaign flows (the Connector playbook used by real fund clients), and a freemium to enterprise pricing architecture.

02

iOS launch.

I took Relatus from web concierge to the App Store: a release plan from internal alpha through wide release, a 90 day metrics framework (DAU/MAU, reports run, messages sent, NPS), and an organic first go to market. The app launched with a 5.0 star App Store rating.

03

Ember, the AI assistant.

Conceived on the V2 roadmap before the ChatGPT wave hit: a conversational onboarding and discovery layer (Lemonade style). Instead of forms and filters, you tell Ember your goal in natural language and it walks your graph, surfaces who can help, and drafts the warm intro.

Conversational AI

Meet Ember.

We put Ember on the roadmap before the ChatGPT wave hit. You tell her your goal in plain language. She walks your graph, surfaces who can help, and drafts the warm intro. One question at a time, no forms.

Live demo. Tap the panel to replay the conversation.

Ember
Your relationship concierge
Message Ember
Interactive · The V2 concept

Tap through the product.

A working slice of Relatus V2, running right here: Ember's onboarding conversation, the goal report with its relevance breakdown, ranked contacts, and the warm intro Ember drafts for you. No sign in, nothing to install.

01Tell Ember one goal in plain language.
02See the people and paths, scored for relevance.
03Send the warm intro Ember drafts for you.

Tap the quick replies to talk to Ember, then use the tabs and cards to explore. Restart demo starts it over.

Ember
Your relationship concierge
Message Ember
Goal 20
Active
Summary

Based on your goal criteria.

147
contacts
Tap into chart for details
0
1st Degree
13
2nd Degree
134
Target
Top results
SMAOBHCDRM
LP: Family Office (Multi), Family Office (Single)
84 Results
SM
Siew Mah
Investment Analyst
Early Stage VCDeal Maker
65% RELEVANTNo Mutual Connections (Pending)
AO
Adaeze Okoro
Principal, Family Office
Multi-Family OfficeEarly Stage
62% RELEVANTNo Mutual Connections (Pending)
BH
Bjorn Halvorsen
Managing Director
Single Family OfficeDirect Deals
58% RELEVANTNo Mutual Connections (Pending)
CD
Camila Duarte
Head of Investments
Family OfficeCo-Investor
55% RELEVANTNo Mutual Connections (Pending)
RM
Rahul Menon
Investment Associate
Multi-Family OfficeAngels
51% RELEVANTNo Mutual Connections (Pending)
Edit Message
YYou
DWDana
(mutual)
SMSiew Mah
Drafted by Ember from your goal. Edit anything.
Subject
Message
Hi, Trent.

What would you like to do next?

Messages
9:41
Tap through the V2 concept: Ember onboarding, goal reports, warm intros.
A warm introduction turns into a real conversation over coffee
The payoff

The graph does the finding. The handshake is still yours.

Relatus gets you to the right table warm, introduced by someone you both trust. The conversation is where the work still happens.

03 · Outcomes

What we shipped, and what it added up to.

Seed
Raised an institutional seed round
5.0★
App Store rating at launch
1.7M
Entity connections in the graph
200–300k
Enriched contact super records
2
Data partnerships (Crunchbase, PitchBook)
2021
Passed independent tech due diligence (Predli)
A quiet desk at dusk, the city lights beyond
04 · The epilogue

Relatus was built right before generative AI changed the industry. The conversational, goal driven network intelligence we were building toward with Ember is now the default interaction model everywhere. Monte Gibbs ultimately wound the business down, but the thesis aged well.

The most valuable graph you own is your own network, and the best interface to it is a conversation.